PSY 4400 : Survey Design and Methodology

This course is designed for psychology majors and minors and other students interested in learning how to conduct scientific survey research. The course will focus on the common mistakes of first-time survey researchers and strategies to avoid them. Topics covered will include alternatives to survey research, sampling, response rates, questionnaire design and implementation, question wording, pretesting, ethical issues in survey research, and communicating survey results. Special attention will be given to the effective use of on-line survey platforms. During the course students will be guided through the development, implementation, and analysis of a survey on a topic of their own choosing. Students cannot receive credit for both PSY3400 and PSY 4400. This course will be offered in 2024-25, and in alternating years thereafter.