This course equips students with the analytical and strategic skills needed to thrive in the fastevolving world of digital commerce. Designed for aspiring marketing analysts and e-business professionals, it offers a comprehensive understanding of how data drives decision-making in ecommerce environments. Students will learn to identify and track key performance indicators (KPIs) that influence profitability, to apply search engine optimization and management techniques, to refine targeting strategies, and make data-informed decisions that enhance marketing effectiveness and business growth.